Branding videos are not only entertaining, but also a very creative means of getting a company brand out.
I chose to use one of Purena’s Puppyhood videos, Some Ground Rules. This video is highly entertaining to me as a viewer and very relatable as a dog owner. The video is the slow break down of a new puppy owner setting ground rules with their new puppy but as the day goes by the rules are slowly broken down. For instance, the owner tells the puppy things she is allowed to do and not allowed to do but with the puppy’s persistence, he slowly breaks down and allows it “for just the night.”
The only time you see Purena’s brand is at the end, when the owner is pouring the dog food into the puppy’s bowl. The branding position statement is that while pet owners are learning the ins and outs of raising a puppy the owners can rely on Purina for every life stage including puppyhood.